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Synalytix, a unit of Aprique Technologies · Product Marketing Advisor · 2024 to present

12 Contracts Across the USA and EMEA: Messaging and Sales Enablement for a Data Analytics Startup

I built the Messaging & Positioning strategy and the sales enablement assets for Synalytix, a market research and Data Analytics startup. With that foundation in place, the team landed its first 12 contracts in the USA and EMEA.

The challenge

Synalytix was an early-stage startup entering competitive markets in the USA and EMEA. It needed a clear story that buyers in different regions could understand quickly, and a sales team equipped to tell it.

What I did

  • Learned the product, the buyer and the market. I started with discovery and Market Research to understand what Synalytix offered, who it served, and how it stood apart.

  • Built the Messaging & Positioning strategy. Using Creative Storytelling, I turned a technical research and analytics offer into a clear value story that a buyer could repeat.

  • Created the sales enablement kit. I built sales assets on top of the new messaging so every conversation started from the same story. This Content Strategy gave the team a consistent Go-to-Market Strategy across both regions.

  • Supported the first deals. Through close Cross-functional Collaboration with the founding team, the new story and Sales Strategies went straight into live deals.

The results

  • 12 first contracts landed

  • 2 markets entered: the USA and EMEA

  • 0 to 1 messaging and sales enablement foundation the company can grow on

New messaging helped a data startup land its first 12 contracts

Synalytix, a unit of Aprique Technologies · product marketing advisory

first contracts won
12
with the new story
markets entered
2
USA and EMEA
messaging and sales
0 to 1
enablement foundation

How it happened

  1. 1

    Discovery

    Learned the product, its buyers and the market

  2. 2

    Positioning

    Clear value story for a research and data analytics offer

  3. 3

    Sales Enablement

    Sales assets built on the new messaging framework

  4. 4

    First Wins

    12 contracts closed across the USA and EMEA

Skills in this case study

  • Messaging & Positioning
  • Go-to-Market Strategy
  • Sales Strategies
  • Market Research
  • Data Analytics
  • Creative Storytelling
  • Content Strategy
  • Cross-functional Collaboration