Portfolio
GaggleAMP
40% Adoption and $500K in New ARR
Launching the First AI Feature in Employee Advocacy
I led the Go-to-Market Strategy for GaggleAMP's first AI feature, a ChatGPT integration. It reached 40% adoption within six months, double our goal, and added $500K in new ARR. We were the first company in the employee advocacy industry to launch it.
Read the case study →GaggleAMP
2x Wins Against Key Rivals in 2 Quarters
Building Competitive Intelligence From Zero
I built GaggleAMP's Competitive Intelligence program from scratch. Within two quarters, wins against two key competitors doubled, and within a year the overall competitive win rate rose 10%.
Read the case study →GaggleAMP
2x Sales Conversion and $200K in New ARR
Sales Enablement That Won the Mid-Market
I repositioned GaggleAMP from an SMB tool to a mid-market leader and armed sales to sell that story. Mid-market sales conversion nearly doubled and the segment added about $200K in ARR within a year.
Read the case study →SREI
$80M IPO, 3x Oversubscribed in 3 Days
Go-to-Market and Strategic Communications for a Roads Sector Listing
I directed the Go-to-Market Strategy and Strategic Communications for an $80M roads sector IPO. It was 3x oversubscribed within three days of opening.
Read the case study →SREI
12 Businesses, 12 CEOs, 1 Story
Repositioning a Scattered Group as One Conglomerate
I repositioned 12 separate businesses as one conglomerate with one story, and got all 12 CEOs to sign off on it. The result was a unified brand and the group's first cross-sell motion.
Read the case study →MediaxWomen
30% Podcast Growth and 2 Signal Awards
Rebuilding a Media Brand on Customer Research
I rebuilt MediaxWomen's messaging and Content Strategy around what members actually valued. Podcast listenership grew 30% in six months, membership grew 50% organically in a year, and the podcast won two Signal Awards.
Read the case study →Synalytix
12 Contracts Across the USA and EMEA
Messaging and Sales Enablement for a Data Analytics Startup
I built the Messaging & Positioning strategy and the sales enablement assets for Synalytix, a market research and Data Analytics startup. With that foundation in place, the team landed its first 12 contracts in the USA and EMEA.
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