Arpita Sharma

Summary

Senior product marketer with 12+ years of global experience translating complex products into stories that drive customers and revenue. My work lives at the intersection of product, marketing, and sales. I lead go to market strategies, develop positioning and messaging frameworks, and design repeatable processes that make launches land. I build competitive intelligence and sales enablement that influence customer retention and product adoption, across B2B SaaS and consumer brands, in startups and scaleups.

Results I am proud of

• Founding PMM: built a product marketing function from 0 to 1 at a B2B SaaS company and influenced over $2M in ARR.

• Discovered an AI led solution to a key customer problem, led the launch, and reached 40% adoption in six months, adding $500K in new ARR.

• Directed GTM for an $80M IPO that was subscribed 3X over within three days.

• Grew podcast listenership 30% through messaging built on customer insights and ICP research, and won two Signal Awards.

What I care about

• Storytelling that sells. I translate technical features into clear value propositions that sales can repeat, and buyers can feel.

• Building GTM strategy that is repeatable. I build launch playbooks, messaging frameworks, and enablement so every release ships with a story and a plan.

• Adoption and retention, not just launch buzz. I design post launch programs that turn a launch spike into lasting usage and revenue.

• Decisions grounded in customer truth. I run interviews, win loss analysis, and usage data, then feed those insights back into product, positioning, and pricing.

Experience

Specialties

Tools

Education

• MS, Media Management (STEM), The New School, 2022
• BA, Mass Communications, Oklahoma City University, 2012